Introducing Niklas Anttila - The Latest Wizard of Metal...and Marketing!

We caught up with Niklas, who recently joined the team at Heatmasters Hollola. We got right into it, bombarding him with the usual questions!

Who are you and what is your job description at Heatmasters?

Hey! I am Niklas, 24-year-old Digital Marketing Wizard! I recently joined the Heatmasters' team as a Sales & Marketing Specialist, focusing mostly on digital marketing.

When did you start your job at Heatmasters?

I started at Heatmasters in the beginning of November - I jumped right in, feet first! Henrik has shown me the ropes and now I am busy with some super secret marketing projects (you will hear more about these early next year!) and developing our daily marketing activities. I also assist Henrik with sales and his other tasks, and will be responsible for his tasks once he joins the army in the beginning of 2020.

What is your education and work background?

I am a B.B.A graduate from JAMK University of Applied Sciences' International Business programme. My studies focused on digital marketing and advertising. I also spent half a year abroad, at the University of Hertfordshire in England. My prior education happened all over the globe, from Hungary to Asia and Canada.

Before joining Heatmasters, I was in charge of digital marketing for a start-up in the medical device and aesthetic medicine industry. Responsibilities there were similar to the ones at Heatmasters.

I am always working on some projects too, stuff like helping restaurants do customer satisfaction and behaviour research, SEO optimization or planning marketing for launching niche-products like snow-plow electric scooters!

How would you describe your work? What are the best things about it, and what are the most challenging ones?


The best part of my work is being able to do a bit of everything. From working on social media, web design and content creation to communicating with clients and even acting as IT support sometimes. The thing I enjoy the most is being able to develop the marketing activities at Heatmasters and seeing concrete results. The most challenging thing is probably keeping track of the various responsibilities, I use several tools to organize tasks on a daily basis!

What do you think of Heatmasters as a company and employer?

I have been here for a bit over a month, and already I know that Heatmasters is truly a group of pioneers in the heat treatment industry - with a lot of potential for growth. I enjoy working with the whole team, and have enjoyed my time here so far. I am looking forward to 2020!

What do you hope for work in 2020?

I have set several goals for Heatmasters' marketing - I hope to achieve most of these in 2020. Things like getting our new website up, profitable PPC marketing and better SEO standards. Of course I also look forward to personal development - fine tuning and sharpening my marketing skills, and learning more about heat treatment processes!

What do you do on your free time?

Either I am inside or out in the wild.

I'm an avid gamer and spend a lot of time online, staring at memes, playing games like Halo - or learning the latest marketing tools!

I also enjoy spending time outside. Fishing (even during winter!), hiking, mountain-biking or some other crazy stuff is always planned!

And of course, everything is always more fun with friends!

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